By Roslyn Courtney
November 29, 2009A wave of new entrants to the wine business are bringing sophisticated capabilities to the industry. Kathryn Jones of the New York Times writes about career changers who find that as wine owners, their unique skills and backgrounds are an advantage.
As quoted in the Times: “Especially in a down economy, the pricing and packaging of wine has to be just right. It’s all about differentiating the product,” says Jon Fredrikson, a wine industry consultant. “That’s where businesspeople have an advantage, especially those with a marketing or selling background.” Read more – “Wines With Notes of M.B.A.”


