Alex Bogusky is co-chairman of MDC Partners’ Crispin Porter + Bogusky, the award winning advertising agency, and chief creative insurgent of MDC, a portfolio of marketing communications companies. Bogusky is a game-changer, and Crispin Porter is known for changing the way people interact with brands.   

Bogusky challenged conventional wisdom at the Mirren New Business Conference on April 13, 2010. Among the conventions that he questioned was the idea that you can learn from your mistakes. 

“I’ve never learned anything from my mistakes,” Bogusky said. “Again, I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused. Like, this works, we better get down and study…this.”

Alex Bogusky’s comments infer that what you learn from your successes will help you build the next ones. Focus on what you’ve done well if you want to inspire creativity, energy, and bold ideas.

CP + B was named Advertising Age’s Agency of the Decade in December 2009. They were named the Agency of the Year at Cannes for the last two years. They are comfortable using new media, viral marketing, social media, and video games to build brands. Unlike many of their competitors, they believe the agency needs to listen to its clients. Refreshing idea, isn’t it?