Break with Convention
Roslyn Courtney
Change the Way You Brainstorm
By Roslyn Courtney
April 29, 2010
Wharton and INSEAD researchers found that group brainstorming produces fewer ideas than individual efforts, but about the same quality of ideas. The research suggests a different way to brainstorm: Ask your team members to develop new ideas on their own before doing it as a group. You are likely to generate more and better ideas, and a greater number of breakthroughs. Click here for the research abstract.

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Success
Roslyn Courtney
Learn from Your Successes
By Roslyn Courtney
April 21, 2010

Alex Bogusky is co-chairman of MDC Partners’ Crispin Porter + Bogusky, the award winning advertising agency, and chief creative insurgent of MDC, a portfolio of marketing communications companies. Bogusky is a game-changer, and Crispin Porter is known for changing the way people interact with brands.   

Bogusky challenged conventional wisdom at the Mirren New Business Conference on April 13, 2010. Among the conventions that he questioned was the idea that you can learn from your mistakes. 

“I’ve never learned anything from my mistakes,” Bogusky said. “Again, I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused. Like, this works, we better get down and study…this.” Continue reading…

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