Credibility is at an all time low – I can’t prove it, I just feel it. Overpromising has become a way of speaking. It has swept the pendulum way past credibility. Overpromising by definition results in underdelivery at best, and maybe even brand implosion.

We have all seen this hype, particularly from individuals and companies spewing superlatives about themselves to create their “brand” as the best, the biggest, the most this and that. They are meticulously manicured presenting a flawless image. But, one inevitable misstep and your credibility is potentially shattered. Being the best is a goal, not a promise.

So, how do you tout your virtues without overpromising? Continue reading…