If your head spins every time you think about the explosive use of social media, it’s time to objectively examine what’s happening on the web and how it can benefit your business or personal brand. Ayelet Nott writes about The Top Five Misconceptions about Social Media. Most important is the idea that social media is only right for web services or “cool” products. Ms. Nott asserts that it’s “right for every brand as long as..[it] is able to find its target audience within a certain platform.” Social Media.biz (9/30).