If the product is flawed, what can we say about the leadership that produced it?

When selling a successful idea, the most capable marketers rarely market the facts, says marketing guru Seth Godin. They present stories that match the worldview of the people in their audience. 

Elected officials often take the same approach, using stories and interesting twists to hide the facts, especially when facts are controversial.

Although the majority of Americans are strongly against passing the health care bill, David Axelrod, the President’s closest advisor, said it would be popular once people learned more about it.  Continue reading…